Achieve success at the Green Days
Participation in the Horticulture and Landscape Architecture Fair is a great opportunity for your company to establish new business relationships and attract tens of thousands of visitors to your product.
The last edition of Green Days was visited by almost 19,000 people. The huge consumer potential is primarily guaranteed by the Warsaw agglomeration, inhabited by over 3 million people. Among the visitors, we expect many owners of detached houses looking for inspiration to arrange their garden.
The fair is a great place to invite your potential customers base and present your products to them in a working mode. This is one of the few occasions when you can meet so many customers in such a short time.
Appropriate care for the visual impressions and aesthetics of your stand, as well as effective communication, especially before the event begins, will certainly draw more attention of the event participants to your offer. By following the tips below, you will strengthen your participation in the fair, and also save a lot of stress and money when organizing your stand.
Visualization and technical aspects
Before participating in the fair, think over the concept of your stand. Consider which machines are most important to you – it will allow you to fully use the space and arrange the equipment of your stand.
Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:
Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen on which you can display how your machines and devices are doing at work.
Lighting – one of the most important elements of the stand, which will allow you to fully display the latest products. The intelligent play of lights will definitely increase the attractiveness of your stand and goods.
The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, the cover of the stand area is obligatory at Ptak Warsaw Expo.
Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!
A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place to which you will invite potential contractors to make a deal.
The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – we will create something special together!
Attractions and activities
The stand must have substantial value, but in order to present it, visitors must be effectively gathered. The most important things will be the attractions you prepare. Your brand ambassador presenting products, the possibility of active testing or awards for trade fair participants are just some of the ideas that will help distinguish your stand.
Also, do not forget about reliable human capital during fairs. Experts who will go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition, looking hostile to the visitors.
Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.
Communication
All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels. What we need to support you are announcements of attractions.
The fair is also a good place to invite the base of your potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During the Horticulture and Landscape Architecture Fair, exhibitors can take advantage of the additional Hosted Buyers program. It is an effective initiative aimed at finding new business partners and developing companies abroad.
Shared success
For our exhibitors, a successful trade fair gives us the feeling of a job well done. We believe that this article will be useful for you and will allow us to bring the exhibition industry back on track during Green Days. At each of these stages, of course, we provide the necessary substantive support, and more details can be found in our “become an exhibitor” tab.